Online, the photograph is the product. Nobody can pick it up, turn it over, or smell what's in the bottle. Whatever the image conveys is the entire impression, and if it was taken on a phone against a kitchen worktop, that's the impression.

I shoot to fit how the images will actually be used. That means asking early where they're going — web store, packaging, a menu, paid social, a trade brochure — because a hero shot for a homepage banner and a square crop for a product listing are not the same photograph. Where a range needs to be consistent, it will be: matched lighting, matched angles, matched background, so a catalogue looks like a catalogue rather than three separate shoots stitched together. Where you have brand guidelines, I'll work inside them. Where you don't, I'll help you settle on a look that you can keep using.

Brand photography usually turns out to be more than the product itself. It's the premises, the people, the process, the details that explain why the thing is worth buying. I'd rather build you a library you can draw on for a year than hand over twelve images that all say the same thing.

You get files ready to use: correctly sized and cropped for each platform, colour-managed so your product looks the colour it actually is, and with enough clean space in the frame for your designer to put text over the top.

Based in the West Midlands. Available across the UK.